Lexington Company Wins Oscar

[The State] Lexington-based Interactive Data Visualization was honored last week with a Technical Achievement Award certificate for its virtual vegetation software, SpeedTree Cinema, which allows artists to make trees in such movies as “Avatar” and Maleficent” look and act more real.

IDV’s founders Michael Sechrest, Chris King and Greg Croft accepted the award during a ceremony on Feb. 7.

“My mother would like to thank the Academy for awarding her son something she could brag about,” King joked.

Sechrest also thanked USC (“that’s Gamecocks, not Trojans,” said Sechrest, getting a few whoops from the audience) for the chance to develop the company at the university as an incubator project.

The software’s ability to make trees and other vegetation was first used in video games, chosen by Microsoft for games in its Xbox platform. Later, the software was used in films, including “Avatar,” which won three Oscars, including achievement in special effects.

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